A creative, knowledgeable, multi-disciplinary designer and marketing coordinator with 12 years of experience in product and packaging design. Based in Montreal, Canada, he's known as a person with exceptional collaborative and interpersonal skills with well-developed written and verbal communication abilities and who is accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements.
I believe designers should know how to:
- Get their hands dirty, in order to get as close to the real product as possible.
- Collaborate, because you can’t solve problems in a vacuum.
- Write, to reflect on your practice and to record new methodologies.
- Teach, to share new knowledge with others.
Over the past 12 years I've worked for a variety of clients and companies designing packaging and advertising to flight-simulators and security equipment. Industrial or graphic design, web-design or packaging - I’m always up for a challenge.
There's more to marketing than ads, brochures and e-mail blasts. You need to understand the market, what they want and how best to deliver what they want. With that goal in mind I've retooled & designed websites for improved SEO, easy updates and written blog entries. I've set-up and managed CRM systems, managed e-mail campaigns, organized online webinars, seminars and trade show exhibits. I understand the B-to-B world, lead generation and the complex sale. I know what works and what doesn't.
Alessandro went well beyond the call of duty to help our organization succeed in its sales driven marketing goals. He is very well versed in the modern marketing activities used to help put companies at the forefront of the technological curve and set them apart from the competition. I've witnessed, on many occasions, Alessandro leveraging his wealth of industry experience, his vast artistic and creative background, and his sense of urgency to help have a direct impact on the business' bottom-line.— Kris Pyle - Principle & VP of Business Development, BRT Solutions
Alessandro was a tremendous asset to Au Printemps, he was able to create countless prototypes for gourmet gifts , untold variations of packaging and labels, as well as open new concepts to our buyers. Alessandro was able to maintain his creativity under great pressure and with difficult deadlines.— Marilyn O'Connell- VP Sales & Marketing, Au Printemps Gourmet
He is by far the most reliable, responsible, and responsive designer I've ever worked with. I can - and did - come to him with vague concepts, a confused look on my face and a feeling the project would never come together, and within just a short period of time he's turning around interpretations and proposals that are sheer brilliance.— Jessika Diamond- Jacqueline-of-all-Trades, Event Services
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